There are 3 goals for the BNI website…

1. Create interest and credibility for the chapter for potential new members

2. Help existing members learn about each other thus adding more Visibility and Credibility

3. Let members promote themselves and get more web presence (backlinks)

So to answer your questions more specifically…

1. Yes you can edit Robert’s pages

2. Yes anyone can see the content on the website and it is searchable on Google and they don’t have to login in at all. Do a search for “business networking clearwater” on Google and see how the site comes up.

3. The types of posts that will work best are ones that meet those 3 goals… Examples would be…

a. Referral stories of how Robert’s referrals turned into business for him

b. Upcoming events both for the chapter and for Robert’s business i.e. a presentation or event he is attenting. A good example would have been the lights he provided for Alice’s Open House. He could talk about that both before and after.

c. Testimonials for other members

d. General networking lessons learned that could help other members or motivate a potential member to join.

I’m sure there will be more we can think of as we move forward.

Hope that helps.

Rick